Cafe choices of youth: perspective of university students / Jewel Joy Justinus … [et al.]

Attracting customers to a café requires more than just offering delectable food options. Thus, the purpose of this study is to gain a comprehensive understanding of why youth from Universiti Teknologi MARA (UiTM) Sabah branch visit cafes in Kota Kinabalu, Sabah. The study aims to identify the five a...

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Bibliographic Details

Main Authors:	Justinus, Jewel Joy, Abdullah, Mohd Zahirduddin, Haguan, Sofi Sohana, Aziz, Adrianna
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Sabah 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98241/1/98241.pdf https://ir.uitm.edu.my/id/eprint/98241/ https://borneoakademika.sabah.uitm.edu.my/
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