Factors influencing customer behavioral intention to revisit Restoran Melayu Melaka

Dinescape seems to be accepted as a fundamental factor that will influence customer behavioural intentions; however, it has been often being ignored in restaurant service quality and satisfaction studies. The primary objective of this study was to investigate the factor that influencing customer beh...

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Bibliographic Details

Main Author:	Nur Fuad, Nur Faris
Format:	Student Project
Language:	en
Published:	2019
Subjects:	Food industry and trade. Halal food industry. Certification Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/98093/1/98093.pdf https://ir.uitm.edu.my/id/eprint/98093/
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