Influence of shopping orientation and store image on patronage of furniture store / Yasmin Hassan, Nik Maheran Nik Muhammad and Hatinah Abu Bakar
Knowledge on furniture consumers' retail patronage will promote and enhance efforts to increase sales at furniture stores and could guide future research. This research therefore was proposed to develop a general model of retail patronage and to empirically test the relationships proposed in th...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97880/1/97880.pdf https://ir.uitm.edu.my/id/eprint/97880/ |
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