Exploring users’ insights on chatbots experiences within Online Travel Agency (OTA) / Nurul Syafiqqah Mohammad Shawal ... [et al.]

Continuous technological automation through Artificial Intelligence (AI) is changing the frontline services within the hospitality and tourism industry. Chatbots is an AI based automated program featuring human-like interaction via chat or voice assistant with the customers; and it can be found in n...

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Bibliographic Details

Main Authors:	Mohammad Shawal, Nurul Syafiqqah, Othman, Zulhan, Kedin, Nor Adila, Abdul Aziz, Azdel, Saiful Bakhtiar, Mohd Faeez
Format:	Article
Language:	en
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:	Travel. Voyages and travels (General) Consumer satisfaction Technological innovations Creative ability in technology
Online Access:	https://ir.uitm.edu.my/id/eprint/97780/1/97780.pdf https://ir.uitm.edu.my/id/eprint/97780/ https://www.jthca.org/
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