Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]
This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousne...
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf https://ir.uitm.edu.my/id/eprint/97773/ https://www.jthca.org/ |
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| _version_ | 1833321105912233984 |
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| author | Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin |
| author_facet | Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin |
| author_sort | Tuan Ismail, Tuan Ahmad |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousness, meat characteristics, subjective norms, and the mediating variable of gender. The study will employ a qualitative research method to gain in-depth insights into the attitudes and behaviours of Malay working adults towards organic meat consumption. The research will involve conducting an online survey questionnaire that will be distributed online among Malay working adults in Malaysia. The participants will be selected through convenience sampling to ensure representation from diverse backgrounds and demographics within the Malay community. The data collected from the qualitative interviews and focus group discussions will be analysed using thematic analysis to identify recurring patterns, themes, and insights related to the tastes and motivations of Malay working adults towards organic meat consumption. |
| format | Article |
| id | my.uitm.ir-97773 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2024 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-977732024-07-27T18:10:27Z https://ir.uitm.edu.my/id/eprint/97773/ Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] jthca Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousness, meat characteristics, subjective norms, and the mediating variable of gender. The study will employ a qualitative research method to gain in-depth insights into the attitudes and behaviours of Malay working adults towards organic meat consumption. The research will involve conducting an online survey questionnaire that will be distributed online among Malay working adults in Malaysia. The participants will be selected through convenience sampling to ensure representation from diverse backgrounds and demographics within the Malay community. The data collected from the qualitative interviews and focus group discussions will be analysed using thematic analysis to identify recurring patterns, themes, and insights related to the tastes and motivations of Malay working adults towards organic meat consumption. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 471-479. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply Tuan Ismail, Tuan Ahmad Ahmad Izazuddin, Nur Syazana Muhammad, Rosmaliza Ismail, Faridah Hanim Akbarruddin, Mohd Noor Azmin Abdullah, Faizal Azrin Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] |
| title | Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] |
| title_full | Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] |
| title_fullStr | Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] |
| title_full_unstemmed | Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] |
| title_short | Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.] |
| title_sort | organic meat purchase intention among malay working adults and gender mediation test: a conceptual study / tuan ahmad tuan ismail ... [et al.] |
| topic | Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Nutrition. Foods and food supply |
| url | https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf https://ir.uitm.edu.my/id/eprint/97773/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |