Investigating the customer’s intention to utilize service robots in restaurants: the moderating role of age generation / Nur Amerah Nabihah Mohd Nazri, Noradzhar Baba and Norhidayah Abdullah
This study aims to investigate the utilization and intention to employ robot service by customers in the restaurant industry. Business enterprises and scholars will persist in examining and modifying their methodologies to effectively incorporate and gain customer acceptance of robotic services with...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97633/1/97633.pdf https://ir.uitm.edu.my/id/eprint/97633/ https://www.jthca.org/ |
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| Summary: | This study aims to investigate the utilization and intention to employ robot service by customers in the restaurant industry. Business enterprises and scholars will persist in examining and modifying their methodologies to effectively incorporate and gain customer acceptance of robotic services within the restaurant industry. Nevertheless, a thorough evaluation of consumer usage and its potential to stimulate future activity remains to be conducted rigorously. The present study employed a cross-sectional design and utilized a quantitative research approach, employing a questionnaire as the major instrument for data collection. The collection and analysis of data will be conducted to get descriptive statistics. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is widely employed in the field of food service and technology studies. The UTAUT2 model was revised to incorporate customer use intention, which serves as the dependent variable, to align with the study design. The literature review is a compilation of seven theoretical frameworks. This study makes a valuable contribution to the field of digital technology and its applications, specifically in the areas of robot service and food service systems. |
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