The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.]
Due to its unique flavour, health benefits, and cultural value, Hanshik has grown to be known and loved around the entire globe. This study explains how the attitudes towards Korean culture, normative social influence, and perceived behaviour control the intention to consume Korean food and further...
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/97629/1/97629.pdf https://ir.uitm.edu.my/id/eprint/97629/ https://www.jthca.org/ |
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| _version_ | 1833321066326392832 |
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| author | Zaini, Nur Nadhirah Mohtar, Tini Maizura Awang Razli, Izyanti Abdul Adis, Azaze-Azizi |
| author_facet | Zaini, Nur Nadhirah Mohtar, Tini Maizura Awang Razli, Izyanti Abdul Adis, Azaze-Azizi |
| author_sort | Zaini, Nur Nadhirah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Due to its unique flavour, health benefits, and cultural value, Hanshik has grown to be known and loved around the entire globe. This study explains how the attitudes towards Korean culture, normative social influence, and perceived behaviour control the intention to consume Korean food and further explores how consumers’ imitation intention of Korean entertainment is positively associated with consumption intention. The study subjects are based on primary data collected from 569 Malaysian consumers. Convenience sampling was the method used in sampling. The analysis was conducted in two stages, the first of which involved testing the measurement model to ensure the validity and reliability of this study, and the second of which involved using the (PLS-SEM) to understand the significant impact of the predictors on intention to consume Korean cuisine Hanshik. The results show that attitude towards Korean culture, normative social influence, and perceived behavioural control are highly influenced by the intention to consume Hanshik. Additionally, this study looked at the role of imitation intention by using the Theory of Imitation and found the imitation intention has a positive impact on Korean food consumption intention. This research shows that consumers and marketing professionals promoting Korean food, or other Korean cultural items have improved their understanding of and interest in Korean food due to exposure to Korean entertainment media. |
| format | Article |
| id | my.uitm.ir-97629 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2024 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-976292024-06-30T03:53:11Z https://ir.uitm.edu.my/id/eprint/97629/ The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] jthca Zaini, Nur Nadhirah Mohtar, Tini Maizura Awang Razli, Izyanti Abdul Adis, Azaze-Azizi Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Popular culture Due to its unique flavour, health benefits, and cultural value, Hanshik has grown to be known and loved around the entire globe. This study explains how the attitudes towards Korean culture, normative social influence, and perceived behaviour control the intention to consume Korean food and further explores how consumers’ imitation intention of Korean entertainment is positively associated with consumption intention. The study subjects are based on primary data collected from 569 Malaysian consumers. Convenience sampling was the method used in sampling. The analysis was conducted in two stages, the first of which involved testing the measurement model to ensure the validity and reliability of this study, and the second of which involved using the (PLS-SEM) to understand the significant impact of the predictors on intention to consume Korean cuisine Hanshik. The results show that attitude towards Korean culture, normative social influence, and perceived behavioural control are highly influenced by the intention to consume Hanshik. Additionally, this study looked at the role of imitation intention by using the Theory of Imitation and found the imitation intention has a positive impact on Korean food consumption intention. This research shows that consumers and marketing professionals promoting Korean food, or other Korean cultural items have improved their understanding of and interest in Korean food due to exposure to Korean entertainment media. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97629/1/97629.pdf The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.]. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 22-40. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Popular culture Zaini, Nur Nadhirah Mohtar, Tini Maizura Awang Razli, Izyanti Abdul Adis, Azaze-Azizi The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] |
| title | The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] |
| title_full | The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] |
| title_fullStr | The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] |
| title_full_unstemmed | The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] |
| title_short | The impact of hallyu on Korean food consumption: the role of imitation intention / Nur Nadhirah Zaini ... [et al.] |
| title_sort | impact of hallyu on korean food consumption: the role of imitation intention / nur nadhirah zaini ... [et al.] |
| topic | Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Popular culture |
| url | https://ir.uitm.edu.my/id/eprint/97629/1/97629.pdf https://ir.uitm.edu.my/id/eprint/97629/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |