Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi
The purpose of this study is to determined as well as to identify the relationship between the variables of packaging and the children influences over parents purchasing behaviors towards the Fun Food product. This study is more focusing on the parents purchasing behavior towards Fun Food product fo...
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| Main Authors: | , , , , |
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| Format: | Student Project |
| Language: | en |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97242/1/97242.pdf https://ir.uitm.edu.my/id/eprint/97242/ |
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| _version_ | 1833320972963282944 |
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| author | Ahmad Tamizi, Muhammad Saifullah Musadad Abdul Rahman, Amal Nurul Ain Ibnu Rasid, Mohd Shahrul Eshyan Shasuddin, Muhammad Syaffiq Osman, Noradilla |
| author_facet | Ahmad Tamizi, Muhammad Saifullah Musadad Abdul Rahman, Amal Nurul Ain Ibnu Rasid, Mohd Shahrul Eshyan Shasuddin, Muhammad Syaffiq Osman, Noradilla |
| author_sort | Ahmad Tamizi, Muhammad Saifullah Musadad |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this study is to determined as well as to identify the relationship between the variables of packaging and the children influences over parents purchasing behaviors towards the Fun Food product. This study is more focusing on the parents purchasing behavior towards Fun Food product for their children. Thus, this study is to identify on how well the packaging and the effect of the children influences could change the pattern of the parents in their purchasing. The criteria of the packaging is included the shape, colour, design and the characteristics on the packaging as well as the taste elements. Meanwhile, the children influence could also be one of the factors in parents purchasing behavior patterns towards Fun Food. The persuasion by their children attempts to exert influence'over their parents purchasing patterns in a repetitive way until their achieved their level of success by nagging. Thus, the results of this analysis can be used in find which variables are probably significant towards parents purchasing behavior in buying the Fun Food product. The outcome in the findings could give specific answer on the relationships occurs. The findings might be useful in marketers to find out more strategies in attracting children attention towards Fun Food in order to attract their parents. |
| format | Student Project |
| id | my.uitm.ir-97242 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2014 |
| record_format | eprints |
| spelling | my.uitm.ir-972422024-06-23T15:31:05Z https://ir.uitm.edu.my/id/eprint/97242/ Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi Ahmad Tamizi, Muhammad Saifullah Musadad Abdul Rahman, Amal Nurul Ain Ibnu Rasid, Mohd Shahrul Eshyan Shasuddin, Muhammad Syaffiq Osman, Noradilla Food industry and trade. Halal food industry. Certification The purpose of this study is to determined as well as to identify the relationship between the variables of packaging and the children influences over parents purchasing behaviors towards the Fun Food product. This study is more focusing on the parents purchasing behavior towards Fun Food product for their children. Thus, this study is to identify on how well the packaging and the effect of the children influences could change the pattern of the parents in their purchasing. The criteria of the packaging is included the shape, colour, design and the characteristics on the packaging as well as the taste elements. Meanwhile, the children influence could also be one of the factors in parents purchasing behavior patterns towards Fun Food. The persuasion by their children attempts to exert influence'over their parents purchasing patterns in a repetitive way until their achieved their level of success by nagging. Thus, the results of this analysis can be used in find which variables are probably significant towards parents purchasing behavior in buying the Fun Food product. The outcome in the findings could give specific answer on the relationships occurs. The findings might be useful in marketers to find out more strategies in attracting children attention towards Fun Food in order to attract their parents. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/97242/1/97242.pdf Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi. (2014) [Student Project] (Submitted) |
| spellingShingle | Food industry and trade. Halal food industry. Certification Ahmad Tamizi, Muhammad Saifullah Musadad Abdul Rahman, Amal Nurul Ain Ibnu Rasid, Mohd Shahrul Eshyan Shasuddin, Muhammad Syaffiq Osman, Noradilla Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi |
| title | Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi |
| title_full | Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi |
| title_fullStr | Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi |
| title_full_unstemmed | Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi |
| title_short | Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi |
| title_sort | determination of parents purchasing behaviour towards 'fun food' for their children among staff uitm campus kota kinabalu sabah / muhammad saifullah musadad ahmad tamizi |
| topic | Food industry and trade. Halal food industry. Certification |
| url | https://ir.uitm.edu.my/id/eprint/97242/1/97242.pdf https://ir.uitm.edu.my/id/eprint/97242/ |
| url_provider | http://ir.uitm.edu.my/ |