Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon
Halal product in the market not only consumes by Muslim consumers, but it also have demand from non-Muslim consumers as well. This research paper is aim to investigate the factors of attitude, subjective norm, halal awareness and halal certification toward intention to purchase halal certifiedproduc...
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| Format: | Student Project |
| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97162/1/97162.pdf https://ir.uitm.edu.my/id/eprint/97162/ |
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| _version_ | 1833320954674020352 |
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| author | Burthon, Eliofina Minni |
| author_facet | Burthon, Eliofina Minni |
| author_sort | Burthon, Eliofina Minni |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Halal product in the market not only consumes by Muslim consumers, but it also have demand from non-Muslim consumers as well. This research paper is aim to investigate the factors of attitude, subjective norm, halal awareness and halal certification toward intention to purchase halal certifiedproduct among Iban students ofhigh institution in Kota Samarahan. Total of150 questionnaires were distribute to the Iban students at UiTM and UNIMAS, Sarawak. The self- administered questionnaire was distributed to the respondents in order to collect the data and information. The result of this research show that halal certification is the most factor that influence the intention to purchase halal certified product among Iban students of high institution in Kota Samarahan. |
| format | Student Project |
| id | my.uitm.ir-97162 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2018 |
| record_format | eprints |
| spelling | my.uitm.ir-971622024-06-24T16:48:12Z https://ir.uitm.edu.my/id/eprint/97162/ Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon Burthon, Eliofina Minni H Social Sciences (General) Study and teaching. Research Halal product in the market not only consumes by Muslim consumers, but it also have demand from non-Muslim consumers as well. This research paper is aim to investigate the factors of attitude, subjective norm, halal awareness and halal certification toward intention to purchase halal certifiedproduct among Iban students ofhigh institution in Kota Samarahan. Total of150 questionnaires were distribute to the Iban students at UiTM and UNIMAS, Sarawak. The self- administered questionnaire was distributed to the respondents in order to collect the data and information. The result of this research show that halal certification is the most factor that influence the intention to purchase halal certified product among Iban students of high institution in Kota Samarahan. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/97162/1/97162.pdf Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon. (2018) [Student Project] (Unpublished) |
| spellingShingle | H Social Sciences (General) Study and teaching. Research Burthon, Eliofina Minni Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon |
| title | Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon |
| title_full | Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon |
| title_fullStr | Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon |
| title_full_unstemmed | Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon |
| title_short | Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon |
| title_sort | intention to purchase halal certified product among non-muslim customers: a case of iban students of high institution in kota samarahan / eliofina minni burthon |
| topic | H Social Sciences (General) Study and teaching. Research |
| url | https://ir.uitm.edu.my/id/eprint/97162/1/97162.pdf https://ir.uitm.edu.my/id/eprint/97162/ |
| url_provider | http://ir.uitm.edu.my/ |