4 love petals / Nur Nabilah Athirah Osman
In an effort t o improve consumer relations, Hati Gift Shop, which was founded in Perlis in 2020 b y Mr. Mohd Latif Bin Ramli, redesigned its l ogo. Acknowledging design flaws, the business resol ved difficul ties with imprecise service representation and poor communication. In or der to address thi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | en |
| Published: |
College of Creative Arts, Universiti Teknologi MARA, Kedah
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92965/1/92965.pdf https://ir.uitm.edu.my/id/eprint/92965/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1833319881624256512 |
|---|---|
| author | Osman, Nur Nabilah Athirah |
| author_facet | Osman, Nur Nabilah Athirah |
| author_sort | Osman, Nur Nabilah Athirah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In an effort t o improve consumer relations, Hati Gift Shop, which was founded in Perlis in 2020 b y Mr. Mohd Latif Bin Ramli, redesigned its l ogo. Acknowledging design flaws, the business resol ved difficul ties with imprecise service representation and poor communication. In or der to address this full y, Hati Gift S hop adopted modifica tions to its name, tagline, and l ogo. The redesign pu t a l ot of effort in to including flor al themes t o emphasize its three main services: supplies, arr angements, and flo wer delivery . Including s ymbolic images in the l ogo— such as bouque ts o f flo wers— became a way t o e xpress the c ompany 's message visually. The purpo se of adding the descript or "bouquets and gift" was t o impr ove the way tha t customers under stood what Ha ti Gift S hop offered. The rebr anding process also included choo sing the name "4 Love Petals," which captures the spirit o f the c ompany. The sl ogan "Memorable delivery o f L ove," which was selected, reaffirmed the dedica tion t o offering a special and remarkable gifting experience. Hati Gift Shop adopted a unique approach to design by fusing genuine flower imagery with cartoons f ound in their ads. This inno vative appr oach, unusual in the flo wer delivery sect or, sough t t o dr aw clients in with its dis tinctiveness. Ha ti Gift Shop might stand out from the c ompetition b y strategically c ombining real flo wer and illustrations in its ad vertising campaigns. This would a ttract t o cus tomers looking for unique and meaningful presents. In conclusion, the rebr anding objective o f Ha ti Gift S hop is t o bec ome a preferred location for people looking for unusual and deeply meaningful gifts in addition t o gorgeous flowers. The organiza tion wants t o be kno wn for its uniqueness, in ventiveness, and the emotional experiences it pr ovides to its clien ts. |
| format | Book Section |
| id | my.uitm.ir-92965 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2024 |
| publisher | College of Creative Arts, Universiti Teknologi MARA, Kedah |
| record_format | eprints |
| spelling | my.uitm.ir-929652024-03-21T02:50:44Z https://ir.uitm.edu.my/id/eprint/92965/ 4 love petals / Nur Nabilah Athirah Osman Osman, Nur Nabilah Athirah NC Drawing. Design. IIlustration Graphic art materials In an effort t o improve consumer relations, Hati Gift Shop, which was founded in Perlis in 2020 b y Mr. Mohd Latif Bin Ramli, redesigned its l ogo. Acknowledging design flaws, the business resol ved difficul ties with imprecise service representation and poor communication. In or der to address this full y, Hati Gift S hop adopted modifica tions to its name, tagline, and l ogo. The redesign pu t a l ot of effort in to including flor al themes t o emphasize its three main services: supplies, arr angements, and flo wer delivery . Including s ymbolic images in the l ogo— such as bouque ts o f flo wers— became a way t o e xpress the c ompany 's message visually. The purpo se of adding the descript or "bouquets and gift" was t o impr ove the way tha t customers under stood what Ha ti Gift S hop offered. The rebr anding process also included choo sing the name "4 Love Petals," which captures the spirit o f the c ompany. The sl ogan "Memorable delivery o f L ove," which was selected, reaffirmed the dedica tion t o offering a special and remarkable gifting experience. Hati Gift Shop adopted a unique approach to design by fusing genuine flower imagery with cartoons f ound in their ads. This inno vative appr oach, unusual in the flo wer delivery sect or, sough t t o dr aw clients in with its dis tinctiveness. Ha ti Gift Shop might stand out from the c ompetition b y strategically c ombining real flo wer and illustrations in its ad vertising campaigns. This would a ttract t o cus tomers looking for unique and meaningful presents. In conclusion, the rebr anding objective o f Ha ti Gift S hop is t o bec ome a preferred location for people looking for unusual and deeply meaningful gifts in addition t o gorgeous flowers. The organiza tion wants t o be kno wn for its uniqueness, in ventiveness, and the emotional experiences it pr ovides to its clien ts. College of Creative Arts, Universiti Teknologi MARA, Kedah 2024 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/92965/1/92965.pdf 4 love petals / Nur Nabilah Athirah Osman. (2024) In: MINDAREKA CCA 2024 : Visual Abstract Book. College of Creative Arts, Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 120. ISBN 9789672948254 |
| spellingShingle | NC Drawing. Design. IIlustration Graphic art materials Osman, Nur Nabilah Athirah 4 love petals / Nur Nabilah Athirah Osman |
| title | 4 love petals / Nur Nabilah Athirah Osman |
| title_full | 4 love petals / Nur Nabilah Athirah Osman |
| title_fullStr | 4 love petals / Nur Nabilah Athirah Osman |
| title_full_unstemmed | 4 love petals / Nur Nabilah Athirah Osman |
| title_short | 4 love petals / Nur Nabilah Athirah Osman |
| title_sort | 4 love petals / nur nabilah athirah osman |
| topic | NC Drawing. Design. IIlustration Graphic art materials |
| url | https://ir.uitm.edu.my/id/eprint/92965/1/92965.pdf https://ir.uitm.edu.my/id/eprint/92965/ |
| url_provider | http://ir.uitm.edu.my/ |