Factors that contributing on the consumer preference of choosing hybrid cars: a case study of MBSA Automotive Sdn Bhd (Mercedes Benz Malacca) / Fatimah Syahirah Ramlee
The purpose of this study is to determine the factors that contribute to the consumers preferences in choosing hybrid cars from Mercedes Benz. The study will examine the direct relationship between five criteria which is brand, price, car size and body style, self-image and efficiency with consumers...
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| Format: | Student Project |
| Language: | en |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90431/1/90431.pdf https://ir.uitm.edu.my/id/eprint/90431/ |
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