Magazine advertisement : to what extent does it influence purchasing decision in regards to fashion among the career women in Kota Kinabalu / Wahidah Magbool Rehmoon

The purpose of this research is to know "Magazine advertisement: To what extent does it influence purchasing decision in regards to fashion among career women in Kota Kinabaiu". The total respondents taken in this survey are 150 and are selected among the working women ranging in various i...

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Bibliographic Details
Main Author: Magbool Rehmoon, Wahidah
Format: Student Project
Language:en
Published: 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88341/1/88341.pdf
https://ir.uitm.edu.my/id/eprint/88341/
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