The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir
Considerable attention is now given to the concept of relationships between service providers and their customers due to the rapid changing marketing environment and in particular the retail banking sector. The switching behavior phenomena are worth investigating because by assessing switching int...
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| Format: | Article |
| Language: | en |
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UPENA and Institute of Business Excellence
2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/878/1/AJ_NOR%20HASHIMA%20HASHIM%20BMQR%2010%201.pdf https://ir.uitm.edu.my/id/eprint/878/ http://www.bmqruitm.com/ |
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| _version_ | 1833057978483212288 |
|---|---|
| author | Hashim, Nor Hashima Syed A. Kadir, Sharifah Latifah |
| author_facet | Hashim, Nor Hashima Syed A. Kadir, Sharifah Latifah |
| author_sort | Hashim, Nor Hashima |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Considerable attention is now given to the concept of relationships between service
providers and their customers due to the rapid changing marketing environment and in particular the retail banking sector. The switching behavior phenomena are worth
investigating because by assessing switching intentions service providers can
implement defensive or offensive marketing strategies for their customers. This study
develops and empirically tests for examination of the relationships among corporate
image, customer perceived value, relationship quality and switching intention in an
Islamic retail banking context. The model is tested using structural equation modeling
analysis approach. The conceptual model allows Islamic banking service providers to
determine which among the two factors impact switching intention, enabling Islamic
service providers to determine appropriate strategies to reduce defection among their
bank customers. |
| format | Article |
| id | my.uitm.ir-878 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2010 |
| publisher | UPENA and Institute of Business Excellence |
| record_format | eprints |
| spelling | my.uitm.ir-8782019-05-13T06:27:59Z https://ir.uitm.edu.my/id/eprint/878/ The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir bmqr Hashim, Nor Hashima Syed A. Kadir, Sharifah Latifah Islam and economics Malaysia Considerable attention is now given to the concept of relationships between service providers and their customers due to the rapid changing marketing environment and in particular the retail banking sector. The switching behavior phenomena are worth investigating because by assessing switching intentions service providers can implement defensive or offensive marketing strategies for their customers. This study develops and empirically tests for examination of the relationships among corporate image, customer perceived value, relationship quality and switching intention in an Islamic retail banking context. The model is tested using structural equation modeling analysis approach. The conceptual model allows Islamic banking service providers to determine which among the two factors impact switching intention, enabling Islamic service providers to determine appropriate strategies to reduce defection among their bank customers. UPENA and Institute of Business Excellence 2010 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/878/1/AJ_NOR%20HASHIMA%20HASHIM%20BMQR%2010%201.pdf The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir. (2010) Business and Management Quarterly Review (BMQR) <https://ir.uitm.edu.my/view/publication/Business_and_Management_Quarterly_Review_=28BMQR=29/>, 1 (4). pp. 60-74. ISSN 2180-2777 http://www.bmqruitm.com/ |
| spellingShingle | Islam and economics Malaysia Hashim, Nor Hashima Syed A. Kadir, Sharifah Latifah The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir |
| title | The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir |
| title_full | The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir |
| title_fullStr | The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir |
| title_full_unstemmed | The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir |
| title_short | The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Latifah Syed A. Kadir |
| title_sort | effect of corporate image, customer perceived value, relationship quality and switching intention among islamic banking customers in malaysia / nor hashima hashim, sharifah latifah syed a. kadir |
| topic | Islam and economics Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/878/1/AJ_NOR%20HASHIMA%20HASHIM%20BMQR%2010%201.pdf https://ir.uitm.edu.my/id/eprint/878/ http://www.bmqruitm.com/ |
| url_provider | http://ir.uitm.edu.my/ |