Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]
This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/87655/1/87655.pdf https://ir.uitm.edu.my/id/eprint/87655/ https://www.jthca.org/ |
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| _version_ | 1833079328109232128 |
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| author | Mohd Shukry, Siti Nur Syahida Mazlan, Suhada Nazira Abdul Latip, Muhammad Safuan Mohamad, Mohamad Amiruddin Azeman, Ainnin Sofea |
| author_facet | Mohd Shukry, Siti Nur Syahida Mazlan, Suhada Nazira Abdul Latip, Muhammad Safuan Mohamad, Mohamad Amiruddin Azeman, Ainnin Sofea |
| author_sort | Mohd Shukry, Siti Nur Syahida |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling (PLS-SEM) has been employed to analyze the framework based on survey data collected from 196 respondents. The analysis confirms that only effort expectancy, promotion, and attitude toward technology significantly influence the usage intention of self-service kiosks in fast food restaurants. This study also confirms that the UTAUT (Unified Theory of Acceptance and Use of Technology) can be modified with new variables to predict consumers' intention to use technology in the fast-food industry. The outcome of the study provides insights and theoretical contributions in developing theories, as well as practical implications for the food and beverage industry. Additionally, this study recommends several potential directions for future research. |
| format | Article |
| id | my.uitm.ir-87655 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-876552023-11-30T09:27:36Z https://ir.uitm.edu.my/id/eprint/87655/ Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] jthca Mohd Shukry, Siti Nur Syahida Mazlan, Suhada Nazira Abdul Latip, Muhammad Safuan Mohamad, Mohamad Amiruddin Azeman, Ainnin Sofea Food service This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling (PLS-SEM) has been employed to analyze the framework based on survey data collected from 196 respondents. The analysis confirms that only effort expectancy, promotion, and attitude toward technology significantly influence the usage intention of self-service kiosks in fast food restaurants. This study also confirms that the UTAUT (Unified Theory of Acceptance and Use of Technology) can be modified with new variables to predict consumers' intention to use technology in the fast-food industry. The outcome of the study provides insights and theoretical contributions in developing theories, as well as practical implications for the food and beverage industry. Additionally, this study recommends several potential directions for future research. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87655/1/87655.pdf Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]. (2023) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 15 (1). pp. 40-59. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Food service Mohd Shukry, Siti Nur Syahida Mazlan, Suhada Nazira Abdul Latip, Muhammad Safuan Mohamad, Mohamad Amiruddin Azeman, Ainnin Sofea Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] |
| title | Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] |
| title_full | Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] |
| title_fullStr | Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] |
| title_full_unstemmed | Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] |
| title_short | Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.] |
| title_sort | self-service kiosks in fast food restaurants: a study on customers' usage intentions / siti nur syahida mohd shukry ... [et al.] |
| topic | Food service |
| url | https://ir.uitm.edu.my/id/eprint/87655/1/87655.pdf https://ir.uitm.edu.my/id/eprint/87655/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |