Social media usage and its impact on brand equity among SMEs in Malaysia / Syaharizad Abdul Razak, Nor Azrin Md. Latip and Azilahwati Adam

The purpose of this study is to examine the relationship between the factors of usefulness, ease of use, and enjoyment on social media usage and its impact on brand equity of small and medium enterprises (SMEs) in Malaysia. The moderating effect of social media experience was also examined on the re...

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Bibliographic Details

Main Authors:	Abdul Razak, Syaharizad, Md. Latip, Nor Azrin, Adam, Azilahwati
Format:	Article
Language:	en
Published:	UiTM Cawangan Negeri Sembilan 2023
Subjects:	Social networks Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/87641/1/87641.pdf https://ir.uitm.edu.my/id/eprint/87641/ https://journal.uitm.edu.my/ojs/index.php/JOA
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