Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]

Innovation in marketing management in the corn farming industry is the most important issue in making marketing analysis of corn farms. Therefore, this research will describe and then analyze the comparison of marketing innovations that include Marketing, Strategy, and marketing between districts in...

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Main Authors: Syarif, Muh., Wildan, Muhammad Alkirom, Mohamed Jais, Ismie Roha, Retno Sari, Andria, Malwidi, Farhan, Jana, Miftahul
Format: Article
Language:en
Published: Universiti Teknologi Mara Selangor 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/87247/1/87247.pdf
https://ir.uitm.edu.my/id/eprint/87247/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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author Syarif, Muh.
Wildan, Muhammad Alkirom
Mohamed Jais, Ismie Roha
Retno Sari, Andria
Malwidi, Farhan
Jana, Miftahul
author_facet Syarif, Muh.
Wildan, Muhammad Alkirom
Mohamed Jais, Ismie Roha
Retno Sari, Andria
Malwidi, Farhan
Jana, Miftahul
author_sort Syarif, Muh.
building Tun Abdul Razak Library
collection Institutional Repository
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
continent Asia
country Malaysia
description Innovation in marketing management in the corn farming industry is the most important issue in making marketing analysis of corn farms. Therefore, this research will describe and then analyze the comparison of marketing innovations that include Marketing, Strategy, and marketing between districts in Madura. Thus this research is expected to make marketing decisions in a timely manner to prevent marketing difficulties, it is also useful for business analysis among agricultural areas in existing districts as research sample data. In addition to marketing innovation, the analysis of this study also uses the size of the business and the type of farming business. This research is based on descriptive and quantitative research methods. Descriptive methods are used to explain the character of Marketing, Strategy, and marketing. Meanwhile, quantitative methods test the comparison of innovation analysis in different districts. The results will give an idea of the state of marketing and comparison of business areas. Thus, conclusions can be drawn that are useful for developing or improving the marketing management system.
format Article
id my.uitm.ir-87247
institution Universiti Teknologi Mara
language en
publishDate 2023
publisher Universiti Teknologi Mara Selangor
record_format eprints
spelling my.uitm.ir-872472026-04-22T07:22:20Z https://ir.uitm.edu.my/id/eprint/87247/ Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.] abrij Syarif, Muh. Wildan, Muhammad Alkirom Mohamed Jais, Ismie Roha Retno Sari, Andria Malwidi, Farhan Jana, Miftahul Social aspects. Social marketing Marketing Innovation in marketing management in the corn farming industry is the most important issue in making marketing analysis of corn farms. Therefore, this research will describe and then analyze the comparison of marketing innovations that include Marketing, Strategy, and marketing between districts in Madura. Thus this research is expected to make marketing decisions in a timely manner to prevent marketing difficulties, it is also useful for business analysis among agricultural areas in existing districts as research sample data. In addition to marketing innovation, the analysis of this study also uses the size of the business and the type of farming business. This research is based on descriptive and quantitative research methods. Descriptive methods are used to explain the character of Marketing, Strategy, and marketing. Meanwhile, quantitative methods test the comparison of innovation analysis in different districts. The results will give an idea of the state of marketing and comparison of business areas. Thus, conclusions can be drawn that are useful for developing or improving the marketing management system. Universiti Teknologi Mara Selangor 2023-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87247/1/87247.pdf Syarif, Muh. and Wildan, Muhammad Alkirom and Mohamed Jais, Ismie Roha and Retno Sari, Andria and Malwidi, Farhan and Jana, Miftahul (2023) Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]. (2023) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal.html>, 9 (2). pp. 122-129. ISSN 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/ 10.24191/abrij.v9i2.5170 10.24191/abrij.v9i2.5170 10.24191/abrij.v9i2.5170
spellingShingle Social aspects. Social marketing
Marketing
Syarif, Muh.
Wildan, Muhammad Alkirom
Mohamed Jais, Ismie Roha
Retno Sari, Andria
Malwidi, Farhan
Jana, Miftahul
Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]
title Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]
title_full Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]
title_fullStr Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]
title_full_unstemmed Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]
title_short Innovation marketing literacy on analysis of corn farming in Madura / Muh. Syarif ... [et al.]
title_sort innovation marketing literacy on analysis of corn farming in madura / muh. syarif ... [et al.]
topic Social aspects. Social marketing
Marketing
url https://ir.uitm.edu.my/id/eprint/87247/1/87247.pdf
https://ir.uitm.edu.my/id/eprint/87247/
https://myjms.mohe.gov.my/index.php/ABRIJ/
url_provider http://ir.uitm.edu.my/