A study on the strategies of successful Bumiputra food service business in Kedah, Perlis and Penang: concept, food, ambience and business processes / Mohammad Zaki Ayob ... [et al.]

Today, food service business operators are faced with dynamic wants of their customers. To survive, they need to ensure that their patrons are satisfied and remain loyal. Feedback is a crucial factor, and it is about time restaurant owners listen to their customers. A major step to move forward is t...

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Bibliographic Details

Main Authors:	Ayob, Mohammad Zaki, Mohd Saman, Fatimah, Md Yusoff, Mohd Sukor, Abidin, Norridzwan
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2004
Subjects:	Food industry and trade. Halal food industry. Certification Service industries
Online Access:	https://ir.uitm.edu.my/id/eprint/86303/1/86303.pdf https://ir.uitm.edu.my/id/eprint/86303/
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