Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar
This study aims to provide a comprehensive analysis of emerging trends and research patterns in the field of international marketing, specifically on international branding strategies. With the ever-increasing globalization of markets, companies face unique challenges in effectively managing their b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Research Management Centre (RMC)
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86066/1/86066.pdf https://ir.uitm.edu.my/id/eprint/86066/ |
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