The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang
Mugwort (Artemisia Argyi), is a herbaceous perennial plant. Mugwort and mugwort products have a very broad prospect of domestic and international market demand. However, the mugwort industry only has scale advantage but no competitive advantages, which has greatly affected the development of the mug...
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| Format: | Article |
| Language: | en |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/85321/1/85321.pdf https://ir.uitm.edu.my/id/eprint/85321/ |
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| author | Ding, Yali Ibrahim, Muhammad Azman Yang, Lanlan |
| author_facet | Ding, Yali Ibrahim, Muhammad Azman Yang, Lanlan |
| author_sort | Ding, Yali |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Mugwort (Artemisia Argyi), is a herbaceous perennial plant. Mugwort and mugwort products have a very broad prospect of domestic and international market demand. However, the mugwort industry only has scale advantage but no competitive advantages, which has greatly affected the development of the mugwort industry. Based on the grounded theory, this paper conducted various research methods, such as visiting and reviewing a large amount of literature related to the mugwort industry for tertiary coding analysis in order to explore the key points in the design of innovative business models for the mugwort industry. |
| format | Article |
| id | my.uitm.ir-85321 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| record_format | eprints |
| spelling | my.uitm.ir-853212023-11-15T16:46:47Z https://ir.uitm.edu.my/id/eprint/85321/ The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang ijsms Ding, Yali Ibrahim, Muhammad Azman Yang, Lanlan H Social Sciences (General) Business Research Mugwort (Artemisia Argyi), is a herbaceous perennial plant. Mugwort and mugwort products have a very broad prospect of domestic and international market demand. However, the mugwort industry only has scale advantage but no competitive advantages, which has greatly affected the development of the mugwort industry. Based on the grounded theory, this paper conducted various research methods, such as visiting and reviewing a large amount of literature related to the mugwort industry for tertiary coding analysis in order to explore the key points in the design of innovative business models for the mugwort industry. 2023-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/85321/1/85321.pdf The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang. (2023) International Journal Of Service Management And Sustainability <https://ir.uitm.edu.my/view/publication/International_Journal_Of_Service_Management_And_Sustainability/>, 8 (2): 1. pp. 1-16. |
| spellingShingle | H Social Sciences (General) Business Research Ding, Yali Ibrahim, Muhammad Azman Yang, Lanlan The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang |
| title | The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang |
| title_full | The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang |
| title_fullStr | The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang |
| title_full_unstemmed | The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang |
| title_short | The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang |
| title_sort | innovative business model design of mugwort industry based on grounded theory / yali ding, muhammad azman ibrahim and lanlan yang |
| topic | H Social Sciences (General) Business Research |
| url | https://ir.uitm.edu.my/id/eprint/85321/1/85321.pdf https://ir.uitm.edu.my/id/eprint/85321/ |
| url_provider | http://ir.uitm.edu.my/ |