The creation of bird’s nest drink packaging / Wan Na’Iman Ikmal Wan Zukiman ... [et al.]
Packaging is a type of box that not only has an attractive design but can also be used to store or put the use of quick response code (QR) and augmented reality (AR) on the packaging can increase the market of a product. The use of this advanced technology can give more confidence to buyers to buy p...
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/84994/1/84994.pdf https://ir.uitm.edu.my/id/eprint/84994/ |
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| Summary: | Packaging is a type of box that not only has an attractive design but can also be used to store or put the use of quick response code (QR) and augmented reality (AR) on the packaging can increase the market of a product. The use of this advanced technology can give more confidence to buyers to buy products whose packaging uses QR and AR codes. This is because, with this technology, sellers can put interesting information on their packaging just by using QR and AR codes. If before the packaging was only used to place a product, however with the presence of advanced technology such as QR code and AR, it is certain that the packaging will look more attractive and can benefit the buyer. This is because publishers can put interesting videos to be AR and further help convey information to buyers. A total of 50 buyers filled out a questionnaire and evaluated the importance of QR and AR codes on packaging. Most buyers prefer the use of this technology because it can make it easier for buyers. For example, if the AR made on the bird's nest drink packaging is placed a video about the benefits of bird's nest drink for us or so on. It is certain that buyers will prefer to help the manufacturer of the product save costs in terms of brochures. This is because the video placed on AR is enough to convey the information. In conclusion, this packaging needs to be combined with the innovation of QR and AR codes to ensure that buyers can learn more about a product sold such as Lana Nest's bird's nest drink. |
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