Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin

Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...

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Bibliographic Details

Main Authors:	Abdul Ghafar, Abdul Arif, Mahmood, Ainun Nadzirah, Zahiruddin, Zubaidah
Format:	Article
Language:	en
Published:	Faculty of Business and Management 2023
Subjects:	Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/84183/1/84183.pdf https://ir.uitm.edu.my/id/eprint/84183/ http://myjms.mohe.gov.my/index.php/JIBE/index
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