Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin
Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...
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| Format: | Article |
| Language: | en |
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Faculty of Business and Management
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84183/1/84183.pdf https://ir.uitm.edu.my/id/eprint/84183/ http://myjms.mohe.gov.my/index.php/JIBE/index |
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| _version_ | 1833078409442361344 |
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| author | Abdul Ghafar, Abdul Arif Mahmood, Ainun Nadzirah Zahiruddin, Zubaidah |
| author_facet | Abdul Ghafar, Abdul Arif Mahmood, Ainun Nadzirah Zahiruddin, Zubaidah |
| author_sort | Abdul Ghafar, Abdul Arif |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite inclined to buy fashions and beauty products through the e-commerce. According to Internet User Survey Report 2017 by Malaysian Communication and Multimedia Commission (MCMC), purchasing online has become an important activity for internet user in Malaysia. Realizing this, the e-commerce organization need to identify what are the women preference towards purchasing fashion and beauty products through e-commerce in Selangor. This study is conducted to determine the factors that influence the preference of woman to purchase fashion and beauty products through e-commerce in Selangor. The factors that influence the preference of woman to purchase fashion and beauty products in Malaysia through ecommerce were studied. The findings of this paper will benefit the online retailer, e- commerce organization and also to the e-commerce user in in Selangor. |
| format | Article |
| id | my.uitm.ir-84183 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| publisher | Faculty of Business and Management |
| record_format | eprints |
| spelling | my.uitm.ir-841832023-09-19T07:15:52Z https://ir.uitm.edu.my/id/eprint/84183/ Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin jibe Abdul Ghafar, Abdul Arif Mahmood, Ainun Nadzirah Zahiruddin, Zubaidah Electronic commerce Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite inclined to buy fashions and beauty products through the e-commerce. According to Internet User Survey Report 2017 by Malaysian Communication and Multimedia Commission (MCMC), purchasing online has become an important activity for internet user in Malaysia. Realizing this, the e-commerce organization need to identify what are the women preference towards purchasing fashion and beauty products through e-commerce in Selangor. This study is conducted to determine the factors that influence the preference of woman to purchase fashion and beauty products through e-commerce in Selangor. The factors that influence the preference of woman to purchase fashion and beauty products in Malaysia through ecommerce were studied. The findings of this paper will benefit the online retailer, e- commerce organization and also to the e-commerce user in in Selangor. Faculty of Business and Management 2023-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/84183/1/84183.pdf Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29/>, 8 (1). pp. 54-63. ISSN 2550-1429 http://myjms.mohe.gov.my/index.php/JIBE/index |
| spellingShingle | Electronic commerce Abdul Ghafar, Abdul Arif Mahmood, Ainun Nadzirah Zahiruddin, Zubaidah Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin |
| title | Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin |
| title_full | Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin |
| title_fullStr | Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin |
| title_full_unstemmed | Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin |
| title_short | Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin |
| title_sort | women preference towards purchasing fashion and beauty products through e-commerce in selangor / abdul arif abdul ghafar, ainun nadzirah mahmood and zubaidah zahiruddin |
| topic | Electronic commerce |
| url | https://ir.uitm.edu.my/id/eprint/84183/1/84183.pdf https://ir.uitm.edu.my/id/eprint/84183/ http://myjms.mohe.gov.my/index.php/JIBE/index |
| url_provider | http://ir.uitm.edu.my/ |