The impacts of online advertising on consumer attitudes / Mariana Dasiry

The research was undertaken at UiTM Sarawak (Samarahan Campus) and Kota Samarahans’ areas to conduct a preliminary study on the impacts of online advertising on consumer attitudes. The respondents were randomly selected from Bachelor Degree students of Marketing programme and general public that ava...

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Bibliographic Details

Main Author:	Dasiry, Mariana
Format:	Student Project
Language:	en
Published:	2016
Subjects:	H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/78851/1/78851.pdf https://ir.uitm.edu.my/id/eprint/78851/
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