Customer’s perception towards Petronas lubricant products in Bintulu District / Noorudin Haili

Motor vehicle lubricant business is a very competitive in Malaysia. There are a lot of players in the marketplace. The major players are Shell, Exxon Mobil, PETRONAS and Castrol. In 2005, PETRONAS lubricant products market share stood at 14%. This paper will study customer’s perception towards PETRO...

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Bibliographic Details

Main Author:	Haili, Noorudin
Format:	Student Project
Language:	en
Published:	2006
Subjects:	H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/78781/1/78781.pdf https://ir.uitm.edu.my/id/eprint/78781/
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