The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.]
As the host for SUKMA XIII Games, the State Government of Melaka has decided to use a legendary animal Sang Kancil as the official mascot to represent the state in 2010.Hence the Faculty of Art & Design was given the honor to develop a new mascot design for the purpose of promotion and merchandi...
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | en |
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Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/77671/1/77671.pdf https://ir.uitm.edu.my/id/eprint/77671/ |
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| _version_ | 1833076642696658944 |
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| author | Harun, Azahar Samuri, Baharim Ali, Ariff Abd Razak, Mohamed Razeef Tengku Hariffadzillah, Tengku Shahril Norzaimi |
| author_facet | Harun, Azahar Samuri, Baharim Ali, Ariff Abd Razak, Mohamed Razeef Tengku Hariffadzillah, Tengku Shahril Norzaimi |
| author_sort | Harun, Azahar |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | As the host for SUKMA XIII Games, the State Government of Melaka has decided to use a legendary animal Sang Kancil as the official mascot to represent the state in 2010.Hence the Faculty of Art & Design was given the honor to develop a new mascot design for the purpose of promotion and merchandising program. In this project, we demonstrate the process of developing a new mascot concept. A standard design procedure was used as a method for the development. This procedure includes SWOT Analysis, idea brainstorming, sketches, colour scheme process, personification, prototyping and final design. In order to make an impact, emphasis is given on certain parts like eye, body posture, facial expression and costume. A triangular form is used as the base of design to enhance visual stability and dynamism. The final output consists 1 main mascot and 32 action mascots. |
| format | Book Section |
| id | my.uitm.ir-77671 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2011 |
| publisher | Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka |
| record_format | eprints |
| spelling | my.uitm.ir-776712023-06-23T03:37:50Z https://ir.uitm.edu.my/id/eprint/77671/ The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] Harun, Azahar Samuri, Baharim Ali, Ariff Abd Razak, Mohamed Razeef Tengku Hariffadzillah, Tengku Shahril Norzaimi Commercial art. Advertising art As the host for SUKMA XIII Games, the State Government of Melaka has decided to use a legendary animal Sang Kancil as the official mascot to represent the state in 2010.Hence the Faculty of Art & Design was given the honor to develop a new mascot design for the purpose of promotion and merchandising program. In this project, we demonstrate the process of developing a new mascot concept. A standard design procedure was used as a method for the development. This procedure includes SWOT Analysis, idea brainstorming, sketches, colour scheme process, personification, prototyping and final design. In order to make an impact, emphasis is given on certain parts like eye, body posture, facial expression and costume. A triangular form is used as the base of design to enhance visual stability and dynamism. The final output consists 1 main mascot and 32 action mascots. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2011 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/77671/1/77671.pdf The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 64. ISBN 978-967-11354-1-9 (Submitted) |
| spellingShingle | Commercial art. Advertising art Harun, Azahar Samuri, Baharim Ali, Ariff Abd Razak, Mohamed Razeef Tengku Hariffadzillah, Tengku Shahril Norzaimi The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] |
| title | The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] |
| title_full | The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] |
| title_fullStr | The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] |
| title_full_unstemmed | The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] |
| title_short | The design & development of a mascot character for SUKMA xiii Melaka 2010 / Azahar Harun … [et al.] |
| title_sort | design & development of a mascot character for sukma xiii melaka 2010 / azahar harun … [et al.] |
| topic | Commercial art. Advertising art |
| url | https://ir.uitm.edu.my/id/eprint/77671/1/77671.pdf https://ir.uitm.edu.my/id/eprint/77671/ |
| url_provider | http://ir.uitm.edu.my/ |