EDM473 - Educational Marketing / Faculty of Education
Services, products and privileges of education need to be disseminated via strategic educational marketing. This strategy is to ensure that society benefits from the marketed educational institution. Special focus is given to educational marketing models and its application to Malaysian schools. The...
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| Format: | Teaching Resource |
| Language: | en |
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Universiti Teknologi MARA (UiTM)
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/77461/1/77461.pdf https://ir.uitm.edu.my/id/eprint/77461/ https://aims.uitm.edu.my/ |
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| Summary: | Services, products and privileges of education need to be disseminated via strategic educational marketing. This strategy is to ensure that society benefits from the marketed educational institution. Special focus is given to educational marketing models and its application to Malaysian schools. The focus of the study will be on elite schools, MRSM, polytechnics, technical schools and smart schools. |
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