APA (7th ed.) Citation

Naina Mohamed, R., Mohd Daud, N., & Musa, R. (2011). The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka.

Chicago Style (17th ed.) Citation

Naina Mohamed, Rozita, Norzaidi Mohd Daud, and Rosidah Musa. The Mediating Role of Brand Experience on Product Quality, Service Quality and Consumer Resonance of Favourite Fast Food Brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, 2011.

MLA (9th ed.) Citation

Naina Mohamed, Rozita, et al. The Mediating Role of Brand Experience on Product Quality, Service Quality and Consumer Resonance of Favourite Fast Food Brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, 2011.