The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad

Online reviews on the travel website or similar digital platforms play a significant role as a reliable source of information for travellers before they purchase the booking at a budget hotel room. Many travellers including young adults can be influenced by the online reviews through the opinions an...

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Bibliographic Details

Main Author:	Muhammad, Nur Hanun
Format:	Thesis
Language:	en
Published:	2022
Subjects:	Indexes (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Hotels. Bed and breakfast accommodations
Online Access:	https://ir.uitm.edu.my/id/eprint/76601/1/76601.pdf https://ir.uitm.edu.my/id/eprint/76601/
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