Impact of packaging towards consumer buying behavior: case study for ACISB in Rawang / Nurul Syahida Ya'acob

The importance of packaging is growing in competitive markets for packaged food products. This research utilized a convenience methodology which is mall intercept personal interview to understand consumer buying behavior towards food products and how packaging elements can affect their buying behavi...

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Bibliographic Details

Main Author:	Ya'acob, Nurul Syahida
Format:	Student Project
Language:	en
Published:	2006
Subjects:	Advertising Theory. Relation to other subjects
Online Access:	https://ir.uitm.edu.my/id/eprint/76252/1/76252.pdf https://ir.uitm.edu.my/id/eprint/76252/
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