Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah
Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of custom...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf https://ir.uitm.edu.my/id/eprint/76209/ |
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| _version_ | 1833076221519331328 |
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| author | Ho, Voon Boo Lee, Nagarajah Abdullah, Firdaus |
| author_facet | Ho, Voon Boo Lee, Nagarajah Abdullah, Firdaus |
| author_sort | Ho, Voon Boo |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of customer need to be taken into consideration to avoid market offering mismatch. Market orientation is crucial for the institutions of
higher learning so as to produce graduates who are learned, competent and marketable. |
| format | Research Reports |
| id | my.uitm.ir-76209 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2006 |
| record_format | eprints |
| spelling | my.uitm.ir-762092023-04-06T08:48:50Z https://ir.uitm.edu.my/id/eprint/76209/ Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah Ho, Voon Boo Lee, Nagarajah Abdullah, Firdaus H Social Sciences (General) HF Commerce Marketing Research Empirical research findings worldwide have shown that market orientation has its strategic importance for organizational excellence and competitiveness. Undoubtedly, developing a market-oriented organization for competitive success, though not easy, is deemed necessary. Besides, the voices of customer need to be taken into consideration to avoid market offering mismatch. Market orientation is crucial for the institutions of higher learning so as to produce graduates who are learned, competent and marketable. 2006-12 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah. (2006) [Research Reports] (Unpublished) |
| spellingShingle | H Social Sciences (General) HF Commerce Marketing Research Ho, Voon Boo Lee, Nagarajah Abdullah, Firdaus Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah |
| title | Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah |
| title_full | Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah |
| title_fullStr | Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah |
| title_full_unstemmed | Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah |
| title_short | Developing and validating a student-perceived market orientation scale in higher education / Voon Boo Ho, Nagarajah Lee & Firdaus Abdullah |
| title_sort | developing and validating a student-perceived market orientation scale in higher education / voon boo ho, nagarajah lee & firdaus abdullah |
| topic | H Social Sciences (General) HF Commerce Marketing Research |
| url | https://ir.uitm.edu.my/id/eprint/76209/1/76209.pdf https://ir.uitm.edu.my/id/eprint/76209/ |
| url_provider | http://ir.uitm.edu.my/ |