Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza
This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how mer...
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| Format: | Thesis |
| Language: | en |
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2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/75347/1/75347.pdf https://ir.uitm.edu.my/id/eprint/75347/ |
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| _version_ | 1833075974402473984 |
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| author | Mohamad Mustaza, Nur Maizatul Balqis |
| author_facet | Mohamad Mustaza, Nur Maizatul Balqis |
| author_sort | Mohamad Mustaza, Nur Maizatul Balqis |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how merchandise might serve as items that reveal the identities of K-Pop fans and how it might inspire a sense of devotion from K-Pop fans to their favorite idols. For this reason, the author used the dynamics of online fans interaction on Twitter, which most K-Pop fans use frequently to engage with one another and stay up to date on the activities of their idols, to find evidence of how the merchandise affects K-Pop fans' identities. This thesis first verified each participant's identity on Twitter to ensure that they are authentic K-Pop fans. Subsequently, data on conversations and discussions among K-Pop fans regarding merchandise are gathered based on specific keywords related to the study and presented. The analysis of every K-Pop fan's Twitter conversation ultimately result in the discovery of data that supported all previous studies and provided answers to the research's open-ended questions. The experiment's findings demonstrated that K-Pop fans have certain characteristics that influence how they use merchandise to affirm their identity and justify their collecting of K-Pop merchandise. The thesis asserted that those characteristics reinforced a sense of identity and belonging, which would increase K-Pop fans' devotion to their idols through merchandise. |
| format | Thesis |
| id | my.uitm.ir-75347 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| record_format | eprints |
| spelling | my.uitm.ir-753472024-07-19T09:07:53Z https://ir.uitm.edu.my/id/eprint/75347/ Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza Mohamad Mustaza, Nur Maizatul Balqis Merchandising This study attempted to identify the value, meaning and symbols of the official K-Pop products and merchandise towards the fans in terms of sense of identity and belonging. Merchandise is widely used in the world of K-Pop among K-Pop fans particularly. However, very few people have discussed how merchandise might serve as items that reveal the identities of K-Pop fans and how it might inspire a sense of devotion from K-Pop fans to their favorite idols. For this reason, the author used the dynamics of online fans interaction on Twitter, which most K-Pop fans use frequently to engage with one another and stay up to date on the activities of their idols, to find evidence of how the merchandise affects K-Pop fans' identities. This thesis first verified each participant's identity on Twitter to ensure that they are authentic K-Pop fans. Subsequently, data on conversations and discussions among K-Pop fans regarding merchandise are gathered based on specific keywords related to the study and presented. The analysis of every K-Pop fan's Twitter conversation ultimately result in the discovery of data that supported all previous studies and provided answers to the research's open-ended questions. The experiment's findings demonstrated that K-Pop fans have certain characteristics that influence how they use merchandise to affirm their identity and justify their collecting of K-Pop merchandise. The thesis asserted that those characteristics reinforced a sense of identity and belonging, which would increase K-Pop fans' devotion to their idols through merchandise. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75347/1/75347.pdf Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza. (2023) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/75347.pdf> |
| spellingShingle | Merchandising Mohamad Mustaza, Nur Maizatul Balqis Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
| title | Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
| title_full | Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
| title_fullStr | Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
| title_full_unstemmed | Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
| title_short | Online interaction dynamic in validating the identity of being a K-Pop fan through merchandise / Nur Maizatul Balqis Mohamad Mustaza |
| title_sort | online interaction dynamic in validating the identity of being a k-pop fan through merchandise / nur maizatul balqis mohamad mustaza |
| topic | Merchandising |
| url | https://ir.uitm.edu.my/id/eprint/75347/1/75347.pdf https://ir.uitm.edu.my/id/eprint/75347/ |
| url_provider | http://ir.uitm.edu.my/ |