How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy
Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This...
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| Format: | Student Project |
| Language: | en |
| Published: |
2002
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf https://ir.uitm.edu.my/id/eprint/75013/ |
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| _version_ | 1833075877825478656 |
|---|---|
| author | Sa’edy, Rudy |
| author_facet | Sa’edy, Rudy |
| author_sort | Sa’edy, Rudy |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This study sought to identify the improvement of marketing and sales of DBP in the publication industry to reference books for institution of higher learning. This study also wants to identify the position of DBP books in the industry. In addition, this study also wants to find the reasons on the preferences of reference books. |
| format | Student Project |
| id | my.uitm.ir-75013 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2002 |
| record_format | eprints |
| spelling | my.uitm.ir-750132023-03-24T01:29:22Z https://ir.uitm.edu.my/id/eprint/75013/ How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy Sa’edy, Rudy H Social Sciences (General) HF Commerce Marketing Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This study sought to identify the improvement of marketing and sales of DBP in the publication industry to reference books for institution of higher learning. This study also wants to identify the position of DBP books in the industry. In addition, this study also wants to find the reasons on the preferences of reference books. 2002-09 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy. (2002) [Student Project] (Unpublished) |
| spellingShingle | H Social Sciences (General) HF Commerce Marketing Sa’edy, Rudy How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy |
| title | How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy |
| title_full | How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy |
| title_fullStr | How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy |
| title_full_unstemmed | How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy |
| title_short | How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy |
| title_sort | how to improve marketing and sales of dewan bahasa dan pustaka (dbp) reference books to institution of higher learning in malaysia / rudy sa’edy |
| topic | H Social Sciences (General) HF Commerce Marketing |
| url | https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf https://ir.uitm.edu.my/id/eprint/75013/ |
| url_provider | http://ir.uitm.edu.my/ |