Antecedents and consequence of green knowledge: a study of green cosmetics / Biru Ayu Maharani and Ayu Ekasari

This research aims to study the impact of cosmopolitanism, global self-identity and online communities on green knowledge as well as the effect of green knowledge on green trust. A total of 200 consumers of green cosmetics participated in the online survey. Data were analyzed using structural equati...

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Bibliographic Details

Main Authors:	Maharani, Biru Ayu, Ekasari, Ayu
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Selangor 2022
Subjects:	Beauty, Personal Personal health and hygiene. Including clothing, bathing, exercise, travel, nutrition, sleep, sex hygiene Miscellaneous organic chemical industries
Online Access:	https://ir.uitm.edu.my/id/eprint/74690/1/74690.pdf https://ir.uitm.edu.my/id/eprint/74690/ https://myjms.mohe.gov.my/index.php/ABRIJ/
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