Factors affecting decision-making process in consumers purchasing behavior : case study Cosway multilevel marketing strategy / Violet Vivienne Louis

Multi-level marketing is also known as network marketing , is an industry with its size and reputation are growing rapidly. According the Direct Selling Association (DSA), direct selling is a US$75 billion industry worldwide with an annual growth rate of around 10 per cent. The industry offers an al...

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Bibliographic Details

Main Author:	Louis, Violet Vivienne
Format:	Student Project
Language:	en
Published:	2012
Subjects:	Decision making Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/72059/1/72059.pdf https://ir.uitm.edu.my/id/eprint/72059/
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