Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug
This study aims to analyze the impact of radio advertisements (radio commercials) of Suria FM Sabah towards consumer in Kota Kinabalu and attempts to determine the factor that influences their consumers to listen the radio commercials. This study may help a company to improve their station where imp...
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| Format: | Student Project |
| Language: | en |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72001/1/72001.pdf https://ir.uitm.edu.my/id/eprint/72001/ |
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| _version_ | 1833075024450289664 |
|---|---|
| author | Bulug, Sabariah |
| author_facet | Bulug, Sabariah |
| author_sort | Bulug, Sabariah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study aims to analyze the impact of radio advertisements (radio commercials) of Suria FM Sabah towards consumer in Kota Kinabalu and attempts to determine the factor that influences their consumers to listen the radio commercials. This study may help a company to improve their station where impact given by consumers. The research, an area Kota Kinabalu as the research scope and survey had been conducted used questionnaires to distribute. The respondents had been selected are 120 consist of listeners. Sampling method was selected randomly from the suria FM's database. To conclude, the study also point out that the most factors affecting that influencing listeners to listen radio commercials Suria FM Sabah are information message delivery with 16.50 of mean, compare to other factor such as emotional appeal effect, timing effect and sound effect are least affect the factor. The radio commercials are gave effective to consumer of radio Suria FM Sabah. |
| format | Student Project |
| id | my.uitm.ir-72001 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my.uitm.ir-720012022-12-28T06:17:20Z https://ir.uitm.edu.my/id/eprint/72001/ Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug Bulug, Sabariah Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising campaigns Methods. Outdoor advertising. Billboards. Posters This study aims to analyze the impact of radio advertisements (radio commercials) of Suria FM Sabah towards consumer in Kota Kinabalu and attempts to determine the factor that influences their consumers to listen the radio commercials. This study may help a company to improve their station where impact given by consumers. The research, an area Kota Kinabalu as the research scope and survey had been conducted used questionnaires to distribute. The respondents had been selected are 120 consist of listeners. Sampling method was selected randomly from the suria FM's database. To conclude, the study also point out that the most factors affecting that influencing listeners to listen radio commercials Suria FM Sabah are information message delivery with 16.50 of mean, compare to other factor such as emotional appeal effect, timing effect and sound effect are least affect the factor. The radio commercials are gave effective to consumer of radio Suria FM Sabah. 2012 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72001/1/72001.pdf Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished) |
| spellingShingle | Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising campaigns Methods. Outdoor advertising. Billboards. Posters Bulug, Sabariah Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug |
| title | Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug |
| title_full | Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug |
| title_fullStr | Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug |
| title_full_unstemmed | Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug |
| title_short | Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug |
| title_sort | radio suria fm sabah: a study on impact of radio advertisements (radio commercials) towards consumer in kota kinabalu / sabariah bulug |
| topic | Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising campaigns Methods. Outdoor advertising. Billboards. Posters |
| url | https://ir.uitm.edu.my/id/eprint/72001/1/72001.pdf https://ir.uitm.edu.my/id/eprint/72001/ |
| url_provider | http://ir.uitm.edu.my/ |