Effectiveness of RTM Sabah's radio advertisement: a client's perspective / Cindy Florence Edward A.

RTM is a renowned name in the broadcasting industry as they were the first to be established in the country. RTM has been in Sabah since 1939 that was initiated by a Telecom Engineer, Mr. Bradley. Today, Malay broadcast can be heard over Sabah FM while English, Chinese and the other four native lang...

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Bibliographic Details

Main Author:	Edward A., Cindy Florence
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Information technology. Information economy. Knowledge economy. Digital divide Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Advertising agencies
Online Access:	https://ir.uitm.edu.my/id/eprint/71931/1/71931.pdf https://ir.uitm.edu.my/id/eprint/71931/
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