Music consumption in advertising and how it influences the affective attitude : a Malaysian perspective / Mohammad Hasrul Abdul Rahman

The purpose of this study is to investigate whether the music consumption in advertisement; with a specific focus in Malaysia, are influencing the consumer attitude or did it change the consumer's behavior, since it become a major trend nowadays with every marketers looking forward towards rela...

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Bibliographic Details

Main Author:	Abdul Rahman, Mohammad Hasrul
Format:	Student Project
Language:	en
Published:	2012
Subjects:	Market surveys. Including brand choice. Brand loyalty Moral and ethical aspects Advertising campaigns Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/71927/1/71927.pdf https://ir.uitm.edu.my/id/eprint/71927/
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