The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan
The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion....
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| Format: | Student Project |
| Language: | en |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71921/1/71921.pdf https://ir.uitm.edu.my/id/eprint/71921/ |
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| _version_ | 1833075001649004544 |
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| author | Asan, Haafiza Nadia |
| author_facet | Asan, Haafiza Nadia |
| author_sort | Asan, Haafiza Nadia |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion. Quantitative data collection method and the simple random sampling is used to aid the research. The target population for the research is the active students of CICT KK. 90 questionnaires will be distributed to the respondents and will be analysed by using the SPSS software. |
| format | Student Project |
| id | my.uitm.ir-71921 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2014 |
| record_format | eprints |
| spelling | my.uitm.ir-719212023-03-12T23:49:20Z https://ir.uitm.edu.my/id/eprint/71921/ The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan Asan, Haafiza Nadia Marketing Higher Education General works. College students The purpose of this project paper is to stude the most influential 4Ps which leads to students' enrolment in Cosmopoint International College of Technology Kota Kinabalu (CICT KK) . The researcher is focusing on the The Traditional Marketing Mix which is the product, place, price and promotion. Quantitative data collection method and the simple random sampling is used to aid the research. The target population for the research is the active students of CICT KK. 90 questionnaires will be distributed to the respondents and will be analysed by using the SPSS software. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71921/1/71921.pdf The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan. (2014) [Student Project] (Unpublished) |
| spellingShingle | Marketing Higher Education General works. College students Asan, Haafiza Nadia The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan |
| title | The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan |
| title_full | The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan |
| title_fullStr | The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan |
| title_full_unstemmed | The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan |
| title_short | The most influential 4PS towards student enrolment : the case of Cosmopoint International College of Technology / Haafiza Nadia Asan |
| title_sort | most influential 4ps towards student enrolment : the case of cosmopoint international college of technology / haafiza nadia asan |
| topic | Marketing Higher Education General works. College students |
| url | https://ir.uitm.edu.my/id/eprint/71921/1/71921.pdf https://ir.uitm.edu.my/id/eprint/71921/ |
| url_provider | http://ir.uitm.edu.my/ |