Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine
At the present time, logo and certification of halal are the main issues in Malaysia. This paper focuses on the preference of working consumer in Kota Kinabalu on halal product. The objectives of the research to study the preference on halal products among working consumer in Kota Kinabalu, to evalu...
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| Format: | Student Project |
| Language: | en |
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2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71495/1/71495.pdf https://ir.uitm.edu.my/id/eprint/71495/ |
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| _version_ | 1833074881320714240 |
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| author | Ramlee, Dayang Fadzilliah Justine, Viola Savia |
| author_facet | Ramlee, Dayang Fadzilliah Justine, Viola Savia |
| author_sort | Ramlee, Dayang Fadzilliah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | At the present time, logo and certification of halal are the main issues in Malaysia. This paper focuses on the preference of working consumer in Kota Kinabalu on halal product. The objectives of the research to study the preference on halal products among working consumer in Kota Kinabalu, to evaluate the level of consumers' awareness about the halal products and to measure the association between consumer attitude, awareness, and preference on buying halal product. Cross sectional consumer data were collected in a survey of 147 working respondents in Kota Kinabalu City. Descriptive and inferential analyses were used to analyse the data collected. Thus, there were high preferences on halal products among working consumers in Kota Kinabalu. |
| format | Student Project |
| id | my.uitm.ir-71495 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2014 |
| record_format | eprints |
| spelling | my.uitm.ir-714952022-12-15T02:55:51Z https://ir.uitm.edu.my/id/eprint/71495/ Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine Ramlee, Dayang Fadzilliah Justine, Viola Savia Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction At the present time, logo and certification of halal are the main issues in Malaysia. This paper focuses on the preference of working consumer in Kota Kinabalu on halal product. The objectives of the research to study the preference on halal products among working consumer in Kota Kinabalu, to evaluate the level of consumers' awareness about the halal products and to measure the association between consumer attitude, awareness, and preference on buying halal product. Cross sectional consumer data were collected in a survey of 147 working respondents in Kota Kinabalu City. Descriptive and inferential analyses were used to analyse the data collected. Thus, there were high preferences on halal products among working consumers in Kota Kinabalu. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71495/1/71495.pdf Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine. (2014) [Student Project] (Unpublished) |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Ramlee, Dayang Fadzilliah Justine, Viola Savia Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine |
| title | Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine |
| title_full | Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine |
| title_fullStr | Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine |
| title_full_unstemmed | Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine |
| title_short | Preference of working consumer in Kota Kinabalu on halal products / Dayang Fadzilliah Ramlee and Viola Savia Justine |
| title_sort | preference of working consumer in kota kinabalu on halal products / dayang fadzilliah ramlee and viola savia justine |
| topic | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/71495/1/71495.pdf https://ir.uitm.edu.my/id/eprint/71495/ |
| url_provider | http://ir.uitm.edu.my/ |