QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak

QFN Enterprise was established on 1st May 2022 using Facebook as a social media platform. The business is based on partnership and owned by Muhammad Fairuz Naim Bin Fadilah and Nurul Aqilah Binti Abdul Razak. The name of QFN is combination of the founders’ initials name, which is ‘Qila’ and ‘Fairuz’...

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Main Authors: Fadilah, Muhammad Fairuz Naim, Abdul Razak, Nurul Aqilah
Format: Entrepreneurship Project
Language:en
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/71065/1/71065.pdf
https://ir.uitm.edu.my/id/eprint/71065/
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author Fadilah, Muhammad Fairuz Naim
Abdul Razak, Nurul Aqilah
author_facet Fadilah, Muhammad Fairuz Naim
Abdul Razak, Nurul Aqilah
author_sort Fadilah, Muhammad Fairuz Naim
building Tun Abdul Razak Library
collection Institutional Repository
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
continent Asia
country Malaysia
description QFN Enterprise was established on 1st May 2022 using Facebook as a social media platform. The business is based on partnership and owned by Muhammad Fairuz Naim Bin Fadilah and Nurul Aqilah Binti Abdul Razak. The name of QFN is combination of the founders’ initials name, which is ‘Qila’ and ‘Fairuz’. This business is controlled and managed by both owners in term of marketing, advertising, and promoting. The motto is “Hanya yang terindah kami sajikan” which shows that the owners want to deliver great food and drink products with affordable price, so that the customer will feel happy and satisfied with the business. QFN Enterprise offer two types of common products which are Chococrispy and Nilofa milk. The main objective for the business is to distribute and drop-ship these famous brands to the customers as an agent and drop shipper. The targeted customers are chocolate and milk lover as well as those people who acknowledge and enjoy these famous brands. The business is well-known among students, family and children. QFN Enterprise offered both courier service and delivery service with charge for those who near to the area. Since the first opening, QFN Enterprise received a lot of good feedback from the customers. QFN Enterprise marketing strategy is to attract loyal customer of Chococrispy and Nilofa milk, as the high demand from loyal customer all around Malaysia help the business to grow. Promotion strategy is also used to increase people awareness of the products and build loyalty to the brands. Therefore, both products by two common brands is a good marketable product of choice that can be further expanded QFN business area.
format Entrepreneurship Project
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spelling my.uitm.ir-710652022-12-13T03:03:45Z https://ir.uitm.edu.my/id/eprint/71065/ QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak Fadilah, Muhammad Fairuz Naim Abdul Razak, Nurul Aqilah Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Desserts, pies, and puddings. Pastry Confectionery QFN Enterprise was established on 1st May 2022 using Facebook as a social media platform. The business is based on partnership and owned by Muhammad Fairuz Naim Bin Fadilah and Nurul Aqilah Binti Abdul Razak. The name of QFN is combination of the founders’ initials name, which is ‘Qila’ and ‘Fairuz’. This business is controlled and managed by both owners in term of marketing, advertising, and promoting. The motto is “Hanya yang terindah kami sajikan” which shows that the owners want to deliver great food and drink products with affordable price, so that the customer will feel happy and satisfied with the business. QFN Enterprise offer two types of common products which are Chococrispy and Nilofa milk. The main objective for the business is to distribute and drop-ship these famous brands to the customers as an agent and drop shipper. The targeted customers are chocolate and milk lover as well as those people who acknowledge and enjoy these famous brands. The business is well-known among students, family and children. QFN Enterprise offered both courier service and delivery service with charge for those who near to the area. Since the first opening, QFN Enterprise received a lot of good feedback from the customers. QFN Enterprise marketing strategy is to attract loyal customer of Chococrispy and Nilofa milk, as the high demand from loyal customer all around Malaysia help the business to grow. Promotion strategy is also used to increase people awareness of the products and build loyalty to the brands. Therefore, both products by two common brands is a good marketable product of choice that can be further expanded QFN business area. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71065/1/71065.pdf QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak. (2022) [Entrepreneurship Project] (Submitted)
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Desserts, pies, and puddings. Pastry
Confectionery
Fadilah, Muhammad Fairuz Naim
Abdul Razak, Nurul Aqilah
QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak
title QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak
title_full QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak
title_fullStr QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak
title_full_unstemmed QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak
title_short QFN Enterprise / Muhammad Fairuz Naim Fadilah and Nurul Aqilah Abdul Razak
title_sort qfn enterprise / muhammad fairuz naim fadilah and nurul aqilah abdul razak
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Desserts, pies, and puddings. Pastry
Confectionery
url https://ir.uitm.edu.my/id/eprint/71065/1/71065.pdf
https://ir.uitm.edu.my/id/eprint/71065/
url_provider http://ir.uitm.edu.my/