Revisiting the issues of co-branding / Nur Syuhaada Kharil Anuar ... [et al.]

In the maturing Malaysian market environment, co-branding is becoming a more common type of growth strategy. Despite being a scheme that could drive companies dedicated to it, some problems emerged tainting the scheme's original goals. Via searches in online databases such as ScienceDirect, Sco...

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Bibliographic Details

Main Authors:	Kharil Anuar, Nur Syuhaada, Zainal Abidin, Izhar Hafifi, Samsudin, Azlina, Adzmy, Azahar, Zulkornain, Luqmanul Hakim
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2021
Subjects:	Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/69373/1/69373.pdf https://ir.uitm.edu.my/id/eprint/69373/ https://myjms.mohe.gov.my/index.php/intelek
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