A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.]
Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are ess...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/68265/1/68265.pdf https://ir.uitm.edu.my/id/eprint/68265/ https://www.jthca.org/ |
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| _version_ | 1833073970295865344 |
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| author | Mat Nawi, Nor Maizana Shahril, Zurena@Rena Hamid, Rasidah Nik Hashim, Nik Alif Amri |
| author_facet | Mat Nawi, Nor Maizana Shahril, Zurena@Rena Hamid, Rasidah Nik Hashim, Nik Alif Amri |
| author_sort | Mat Nawi, Nor Maizana |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are essential elements to discover because research on this issue is underrepresented in the hospitality literature. The purpose of this article is to construct and test a model by proposing a new conceptual framework consisting of the physical environment with two dimensions, namely ambience and amenities, perceived value and guest satisfaction, to better understand a recent phenomenon in the accommodation sector. Also, the Airbnb accommodation will focus more on its usage of the two A's, namely ambience and amenities, to encourage guests to interpret their experiences through these aspects. This conceptual study will employed a structural equation model (SEM) to test the model proposed. Later, the findings will expand knowledge through hospitality services with an examination of variables that lead to guest satisfaction. |
| format | Article |
| id | my.uitm.ir-68265 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2022 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-682652022-10-19T04:13:04Z https://ir.uitm.edu.my/id/eprint/68265/ A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] jthca Mat Nawi, Nor Maizana Shahril, Zurena@Rena Hamid, Rasidah Nik Hashim, Nik Alif Amri Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are essential elements to discover because research on this issue is underrepresented in the hospitality literature. The purpose of this article is to construct and test a model by proposing a new conceptual framework consisting of the physical environment with two dimensions, namely ambience and amenities, perceived value and guest satisfaction, to better understand a recent phenomenon in the accommodation sector. Also, the Airbnb accommodation will focus more on its usage of the two A's, namely ambience and amenities, to encourage guests to interpret their experiences through these aspects. This conceptual study will employed a structural equation model (SEM) to test the model proposed. Later, the findings will expand knowledge through hospitality services with an examination of variables that lead to guest satisfaction. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68265/1/68265.pdf A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.]. (2022) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 14 (1). pp. 380-392. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Mat Nawi, Nor Maizana Shahril, Zurena@Rena Hamid, Rasidah Nik Hashim, Nik Alif Amri A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] |
| title | A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] |
| title_full | A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] |
| title_fullStr | A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] |
| title_full_unstemmed | A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] |
| title_short | A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.] |
| title_sort | conceptual framework: examination the role of physical environment on airbnb experiences/ nor maizana mat nawi ... [et al.] |
| topic | Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations |
| url | https://ir.uitm.edu.my/id/eprint/68265/1/68265.pdf https://ir.uitm.edu.my/id/eprint/68265/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |