Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol
This conceptual paper aims to investigate the extent to which current services and facilities provided by boutique hostels influence guests’ evaluation of the service experience. The boutique hostel is a fairly new concept that is being introduced to fulfil the expectations of a more heterogenous ba...
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/68151/1/68151.pdf https://ir.uitm.edu.my/id/eprint/68151/ https://www.jthca.org/ |
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| _version_ | 1833073936937517056 |
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| author | Rashid-Radha, Jasmine Zea Raziah Radha Mohd Yusof, Mohd Fadil Zainol, Noor Azimin |
| author_facet | Rashid-Radha, Jasmine Zea Raziah Radha Mohd Yusof, Mohd Fadil Zainol, Noor Azimin |
| author_sort | Rashid-Radha, Jasmine Zea Raziah Radha |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This conceptual paper aims to investigate the extent to which current services and facilities provided by boutique hostels influence guests’ evaluation of the service experience. The boutique hostel is a fairly new concept that is being introduced to fulfil the expectations of a more heterogenous backpacker market. These hostels have distinct features, such as stylish interior decoration and unique building architecture, that set them apart from the more basic, no-frills hostels. Demands from the more affluent group of backpackers, commonly referred to as flashpackers, have resulted in sophisticated room designs and extra facilities being offered by boutique hostels. Since this is an exploratory research, the Critical Incident Technique (CIT) is being proposed to explore which aspects of their stay are considered memorable in terms of positive experiences. This study is expected to provide an understanding of the different dimensions of the hostel environment that can be enhanced to contribute towards a positive service experience. In terms of managerial implications, findings from this research could provide initial insight into how boutique hostels could be better managed to attract more guests and increase occupancy levels. |
| format | Article |
| id | my.uitm.ir-68151 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2022 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-681512022-10-14T08:58:18Z https://ir.uitm.edu.my/id/eprint/68151/ Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol jthca Rashid-Radha, Jasmine Zea Raziah Radha Mohd Yusof, Mohd Fadil Zainol, Noor Azimin Travel and state. Tourism Outdoor life. Outdoor recreation This conceptual paper aims to investigate the extent to which current services and facilities provided by boutique hostels influence guests’ evaluation of the service experience. The boutique hostel is a fairly new concept that is being introduced to fulfil the expectations of a more heterogenous backpacker market. These hostels have distinct features, such as stylish interior decoration and unique building architecture, that set them apart from the more basic, no-frills hostels. Demands from the more affluent group of backpackers, commonly referred to as flashpackers, have resulted in sophisticated room designs and extra facilities being offered by boutique hostels. Since this is an exploratory research, the Critical Incident Technique (CIT) is being proposed to explore which aspects of their stay are considered memorable in terms of positive experiences. This study is expected to provide an understanding of the different dimensions of the hostel environment that can be enhanced to contribute towards a positive service experience. In terms of managerial implications, findings from this research could provide initial insight into how boutique hostels could be better managed to attract more guests and increase occupancy levels. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68151/1/68151.pdf Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol. (2022) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 14 (1). 230- 243. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and state. Tourism Outdoor life. Outdoor recreation Rashid-Radha, Jasmine Zea Raziah Radha Mohd Yusof, Mohd Fadil Zainol, Noor Azimin Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol |
| title | Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol |
| title_full | Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol |
| title_fullStr | Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol |
| title_full_unstemmed | Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol |
| title_short | Exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (CIT) approach/ Jasmine Zea Raziah Radha Rashid-Radha, Mohd Fadil Mohd Yusof and Noor Azimin Zainol |
| title_sort | exploring guests’ service experience of boutique backpacker hostels: a critical incident technique (cit) approach/ jasmine zea raziah radha rashid-radha, mohd fadil mohd yusof and noor azimin zainol |
| topic | Travel and state. Tourism Outdoor life. Outdoor recreation |
| url | https://ir.uitm.edu.my/id/eprint/68151/1/68151.pdf https://ir.uitm.edu.my/id/eprint/68151/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |