Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer
The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to exami...
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/68100/1/68100.pdf https://ir.uitm.edu.my/id/eprint/68100/ https://www.jthca.org/ |
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| _version_ | 1833073921814953984 |
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| author | Mohd Shahril, Aslinda Tamby Chik, Chemah Amer, Nurul Hanis |
| author_facet | Mohd Shahril, Aslinda Tamby Chik, Chemah Amer, Nurul Hanis |
| author_sort | Mohd Shahril, Aslinda |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to examine the factors that influence consumer purchase intention and consumption of organic food. This study used the quantitative method, and questionnaires were distributed to 140 respondents in Subang Jaya, Petaling Jaya, and Shah Alam, Malaysia. The results were then analysed using SPSS, and it was found that attitude, subjective norms, and health consciousness have a significant positive relationship with customer purchase intention to organic food. Next, the limitation, recommendations, and implications of the study were suggested for future research. |
| format | Article |
| id | my.uitm.ir-68100 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2022 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-681002022-10-20T08:44:52Z https://ir.uitm.edu.my/id/eprint/68100/ Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer jthca Mohd Shahril, Aslinda Tamby Chik, Chemah Amer, Nurul Hanis Health behavior and habits Nutrition. Foods and food supply Cooking Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to examine the factors that influence consumer purchase intention and consumption of organic food. This study used the quantitative method, and questionnaires were distributed to 140 respondents in Subang Jaya, Petaling Jaya, and Shah Alam, Malaysia. The results were then analysed using SPSS, and it was found that attitude, subjective norms, and health consciousness have a significant positive relationship with customer purchase intention to organic food. Next, the limitation, recommendations, and implications of the study were suggested for future research. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68100/1/68100.pdf Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer. (2022) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 14 (1). pp. 96-112. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Health behavior and habits Nutrition. Foods and food supply Cooking Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Mohd Shahril, Aslinda Tamby Chik, Chemah Amer, Nurul Hanis Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer |
| title | Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer |
| title_full | Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer |
| title_fullStr | Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer |
| title_full_unstemmed | Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer |
| title_short | Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer |
| title_sort | consumer purchase intention towards organic food in selangor, malaysia/ aslinda mohd shahril, chemah tamby chik and nurul hanis amer |
| topic | Health behavior and habits Nutrition. Foods and food supply Cooking Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service |
| url | https://ir.uitm.edu.my/id/eprint/68100/1/68100.pdf https://ir.uitm.edu.my/id/eprint/68100/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |