Determinants of Malaysia halal brand equity / Ahmad Mazlan Ahmad Shamshudin
The purpose of this paper is to investigate the determinant of 'halal' brand equity in Malaysia. 195 respondents participated in the survey. 18 questions on a seven-item Likert scale were used and 8 questions on demographic profiles were asked. SEM was used to analyze the results. The resu...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/68055/1/68055.PDF https://ir.uitm.edu.my/id/eprint/68055/ |
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