Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim
Studies on cosmetics have received more attention not only from the users, producers, retailers, but also from the authorities who are governing the industry. The impact of the product usage received great attention but the understanding of its development is hardly explored. Regardless of this, fro...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/68006/1/68006.PDF https://ir.uitm.edu.my/id/eprint/68006/ |
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| _version_ | 1833073895044808704 |
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| author | Mansor, Norudin Mat Ali, Desnika Efni Ibrahim, Aisya |
| author_facet | Mansor, Norudin Mat Ali, Desnika Efni Ibrahim, Aisya |
| author_sort | Mansor, Norudin |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Studies on cosmetics have received more attention not only from the users, producers, retailers, but also from the authorities who are governing the industry. The impact of the product usage received great attention but the understanding of its development is hardly explored. Regardless of this, from year to year, the sales of cosmetics demonstrated continued growth. The industry nowadays has diversified its marketing approach not only to the traditional female market, but also to male market as well. A survey was conducted involving 622 respondents from the public of the East Coast of Malaysia. The survey was on the effect of cosmetic usage to the skin. The survey adopted a personally administered questionnaire. Specifically, the survey included three constructs such as branding, ingredients, and its effect on skin which are assumed to be among the primary determinants of cosmetics. The study further investigated several demographic profiles as to what extend it influences the usage of cosmetics. Finding of the study using correlation and regression analysis indicated that there was a significant relationship between the identifiable constructs as to the determinant for the purchase and usage of cosmetic. |
| format | Conference or Workshop Item |
| id | my.uitm.ir-68006 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2008 |
| record_format | eprints |
| spelling | my.uitm.ir-680062023-03-13T00:09:29Z https://ir.uitm.edu.my/id/eprint/68006/ Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim Mansor, Norudin Mat Ali, Desnika Efni Ibrahim, Aisya Marketing Branding (Marketing) Studies on cosmetics have received more attention not only from the users, producers, retailers, but also from the authorities who are governing the industry. The impact of the product usage received great attention but the understanding of its development is hardly explored. Regardless of this, from year to year, the sales of cosmetics demonstrated continued growth. The industry nowadays has diversified its marketing approach not only to the traditional female market, but also to male market as well. A survey was conducted involving 622 respondents from the public of the East Coast of Malaysia. The survey was on the effect of cosmetic usage to the skin. The survey adopted a personally administered questionnaire. Specifically, the survey included three constructs such as branding, ingredients, and its effect on skin which are assumed to be among the primary determinants of cosmetics. The study further investigated several demographic profiles as to what extend it influences the usage of cosmetics. Finding of the study using correlation and regression analysis indicated that there was a significant relationship between the identifiable constructs as to the determinant for the purchase and usage of cosmetic. 2008 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68006/1/68006.PDF Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim. (2008) In: Proceedings STSS 2008 Broadening Horizons Through Research, 3 – 4 June 2008, M.S Garden Hotel Kuantan, Pahang. |
| spellingShingle | Marketing Branding (Marketing) Mansor, Norudin Mat Ali, Desnika Efni Ibrahim, Aisya Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim |
| title | Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim |
| title_full | Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim |
| title_fullStr | Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim |
| title_full_unstemmed | Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim |
| title_short | Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim |
| title_sort | cosmetic usage: understanding how major determinants are affecting users / norudin mansor, desnika efni mat ali and aisya ibrahim |
| topic | Marketing Branding (Marketing) |
| url | https://ir.uitm.edu.my/id/eprint/68006/1/68006.PDF https://ir.uitm.edu.my/id/eprint/68006/ |
| url_provider | http://ir.uitm.edu.my/ |