Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol
Through the domain of Communities-Based Tourism (CBT) in tourism sector, the Malaysia Homestay Program (MHP) was introduced to the community with a purpose to enhance the local communities’ livelihood and economic sustainability. In the context of the sustainable development goals (SDGs) 2030, CBT h...
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| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/67962/1/67962.pdf https://ir.uitm.edu.my/id/eprint/67962/ https://www.jthca.org/ |
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| _version_ | 1833073882383253504 |
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| author | Zulkefli, Nor Syuhada Che Aziz, Roslizawati Mohd Radzol, Aifa Rozaini |
| author_facet | Zulkefli, Nor Syuhada Che Aziz, Roslizawati Mohd Radzol, Aifa Rozaini |
| author_sort | Zulkefli, Nor Syuhada |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Through the domain of Communities-Based Tourism (CBT) in tourism sector, the Malaysia Homestay Program (MHP) was introduced to the community with a purpose to enhance the local communities’ livelihood and economic sustainability. In the context of the sustainable development goals (SDGs) 2030, CBT has been used as an approach to achieve progress on SDG1-No Poverty and SDG11-Sustainable Cities and Communities. However, the homestay operators facing a great challenge to sustain their businesses and among the reasons are village landscape, inefficient networking, lack of cooperation and commitment from homestay operators, exploitation of external parties, as well as ineffective promotional and marketing activities. To overcome these challenges, this study would like to understand what make one homestay operator success with their business. Therefore, this study investigates the successful performance factors of community based in MPH. The data was collected using a qualitative approach where 17 key informants were interviewed, and the data was interpreted using a Nvivo 12 software. Twelve criterion of success factors of MPH were identified and seven very important dimensions to attract more visitors are revealed. The findings also highlighted the three new dimensions (i.e; recognition and previous awards, entrepreneurship, and uniqueness of product and package design) for homestay operators to attract more visitors, to grow and sustain business for their livelihood and economic prosperous. These dimensions would be designed for the future homestay business to be successful for a whole-of-community. |
| format | Article |
| id | my.uitm.ir-67962 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2021 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-679622022-10-31T10:00:23Z https://ir.uitm.edu.my/id/eprint/67962/ Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol jthca Zulkefli, Nor Syuhada Che Aziz, Roslizawati Mohd Radzol, Aifa Rozaini Travel and state. Tourism Homestay Demographic surveys Through the domain of Communities-Based Tourism (CBT) in tourism sector, the Malaysia Homestay Program (MHP) was introduced to the community with a purpose to enhance the local communities’ livelihood and economic sustainability. In the context of the sustainable development goals (SDGs) 2030, CBT has been used as an approach to achieve progress on SDG1-No Poverty and SDG11-Sustainable Cities and Communities. However, the homestay operators facing a great challenge to sustain their businesses and among the reasons are village landscape, inefficient networking, lack of cooperation and commitment from homestay operators, exploitation of external parties, as well as ineffective promotional and marketing activities. To overcome these challenges, this study would like to understand what make one homestay operator success with their business. Therefore, this study investigates the successful performance factors of community based in MPH. The data was collected using a qualitative approach where 17 key informants were interviewed, and the data was interpreted using a Nvivo 12 software. Twelve criterion of success factors of MPH were identified and seven very important dimensions to attract more visitors are revealed. The findings also highlighted the three new dimensions (i.e; recognition and previous awards, entrepreneurship, and uniqueness of product and package design) for homestay operators to attract more visitors, to grow and sustain business for their livelihood and economic prosperous. These dimensions would be designed for the future homestay business to be successful for a whole-of-community. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/67962/1/67962.pdf Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol. (2021) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 13 (3). pp. 256-270. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and state. Tourism Homestay Demographic surveys Zulkefli, Nor Syuhada Che Aziz, Roslizawati Mohd Radzol, Aifa Rozaini Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol |
| title | Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol |
| title_full | Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol |
| title_fullStr | Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol |
| title_full_unstemmed | Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol |
| title_short | Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol |
| title_sort | developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / nor syuhada zulkefli, roslizawati che aziz and aifa rozaini mohd radzol |
| topic | Travel and state. Tourism Homestay Demographic surveys |
| url | https://ir.uitm.edu.my/id/eprint/67962/1/67962.pdf https://ir.uitm.edu.my/id/eprint/67962/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |