The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire...
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| Format: | Article |
| Language: | en |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/67908/1/67908.pdf https://ir.uitm.edu.my/id/eprint/67908/ https://www.jthca.org/ |
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| _version_ | 1833073867187290112 |
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| author | Rungsimanop, Phattarawadee Ashton, Ann Suwaree |
| author_facet | Rungsimanop, Phattarawadee Ashton, Ann Suwaree |
| author_sort | Rungsimanop, Phattarawadee |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire from yoga tourists. A total of 400 samples were received, and the sample were from many countries around the world. A multiple regression with stepwise method was used to analysis data. The findings revealed that and there are two main yoga destination components to consider when developing a yoga tourism destination: firstly, core resources, and secondly, supporting resources to respond to satisfaction and revisit intention. The theoretical contribution, especially the yoga destination development model which stakeholders including yoga studio owners, yoga instructors, government sectors, accommodation owners, and restaurant owners will be the driving force behind the development of yoga destination, prioritizing core and supporting resources and the practical contribution, the authority should take the initiative to plan an effective collaboration that utilizes each stakeholder's competence and can be adopted in order to develop yoga destination and to attract international and domestic tourists to participate in the unique tourism which become popular activity under wellness context. |
| format | Article |
| id | my.uitm.ir-67908 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2021 |
| publisher | Faculty of Hotel & Tourism Management, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-679082022-10-07T04:44:45Z https://ir.uitm.edu.my/id/eprint/67908/ The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton jthca Rungsimanop, Phattarawadee Ashton, Ann Suwaree Travel and the state. Tourism Sports and tourism. Sports tourism This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire from yoga tourists. A total of 400 samples were received, and the sample were from many countries around the world. A multiple regression with stepwise method was used to analysis data. The findings revealed that and there are two main yoga destination components to consider when developing a yoga tourism destination: firstly, core resources, and secondly, supporting resources to respond to satisfaction and revisit intention. The theoretical contribution, especially the yoga destination development model which stakeholders including yoga studio owners, yoga instructors, government sectors, accommodation owners, and restaurant owners will be the driving force behind the development of yoga destination, prioritizing core and supporting resources and the practical contribution, the authority should take the initiative to plan an effective collaboration that utilizes each stakeholder's competence and can be adopted in order to develop yoga destination and to attract international and domestic tourists to participate in the unique tourism which become popular activity under wellness context. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/67908/1/67908.pdf The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton. (2021) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 13 (3). pp. 158-179. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Sports and tourism. Sports tourism Rungsimanop, Phattarawadee Ashton, Ann Suwaree The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton |
| title | The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton |
| title_full | The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton |
| title_fullStr | The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton |
| title_full_unstemmed | The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton |
| title_short | The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton |
| title_sort | influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ phattarawadee rungsimanop and ann suwaree ashton |
| topic | Travel and the state. Tourism Sports and tourism. Sports tourism |
| url | https://ir.uitm.edu.my/id/eprint/67908/1/67908.pdf https://ir.uitm.edu.my/id/eprint/67908/ https://www.jthca.org/ |
| url_provider | http://ir.uitm.edu.my/ |