Customer purchase intention on skin care products / Valerie Diane Victor

The purpose of this study is to identify factors influencing customer purchase intention on skin care products. The problem statement of this research is people todays are relying on other woman's opinions which they heard through word of mouth and people tend to buy cheaper skin care products...

Full description

Bibliographic Details

Main Author:	Victor, Valerie Diane
Format:	Student Project
Language:	en
Published:	2016
Subjects:	Social aspects. Social marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Pricing Purchasing. Selling. Sales personnel. Sales executives Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Online Access:	https://ir.uitm.edu.my/id/eprint/67741/1/67741.pdf https://ir.uitm.edu.my/id/eprint/67741/
Tags:	Add Tag No Tags, Be the first to tag this record!