The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad

Big data analytics is an advanced analytic technique that are applied on big data, and from the analytics, it can help to reveal and leverage business change. The aim of this study is to identify the impact of big data analytics on organizational performance. There are three dependent variables incl...

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Main Authors: Ahmad Bahsir, Fatimah, Ahmad, Masitah
Format: Article
Language:en
Published: Faculty of Information Management 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65516/1/65516.pdf
https://ir.uitm.edu.my/id/eprint/65516/
https://ijikm.uitm.edu.my/
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author Ahmad Bahsir, Fatimah
Ahmad, Masitah
author_facet Ahmad Bahsir, Fatimah
Ahmad, Masitah
author_sort Ahmad Bahsir, Fatimah
building Tun Abdul Razak Library
collection Institutional Repository
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
continent Asia
country Malaysia
description Big data analytics is an advanced analytic technique that are applied on big data, and from the analytics, it can help to reveal and leverage business change. The aim of this study is to identify the impact of big data analytics on organizational performance. There are three dependent variables included in this study which comprises of better decision making, new opportunities and cost reductions. On the other hand, the impact of big data analytics on organizational performance is the independent variable. The methodology used in conducting this study is through purposive sampling where the respondents is confined to a specific organization in Selangor state that used big data analytics tools in order to achieve desired information. Findings shows that there is significance correlation between independent variable and dependent variables which resulting the hypotheses developed for this study were accepted.
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institution Universiti Teknologi Mara
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spelling my.uitm.ir-655162022-08-21T10:29:35Z https://ir.uitm.edu.my/id/eprint/65516/ The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad jikm Ahmad Bahsir, Fatimah Ahmad, Masitah Electronic Computers. Computer Science Information storage and retrieval systems Big data analytics is an advanced analytic technique that are applied on big data, and from the analytics, it can help to reveal and leverage business change. The aim of this study is to identify the impact of big data analytics on organizational performance. There are three dependent variables included in this study which comprises of better decision making, new opportunities and cost reductions. On the other hand, the impact of big data analytics on organizational performance is the independent variable. The methodology used in conducting this study is through purposive sampling where the respondents is confined to a specific organization in Selangor state that used big data analytics tools in order to achieve desired information. Findings shows that there is significance correlation between independent variable and dependent variables which resulting the hypotheses developed for this study were accepted. Faculty of Information Management 2021-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65516/1/65516.pdf The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad. (2021) Journal of Information and Knowledge Management (JIKM) <https://ir.uitm.edu.my/view/publication/Journal_of_Information_and_Knowledge_Management_=28JIKM=29/>, 11 (2). pp. 184-194. ISSN 2231-8836; e-ISSN: 2289-5337 https://ijikm.uitm.edu.my/
spellingShingle Electronic Computers. Computer Science
Information storage and retrieval systems
Ahmad Bahsir, Fatimah
Ahmad, Masitah
The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
title The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
title_full The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
title_fullStr The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
title_full_unstemmed The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
title_short The impact of Big Data analytics on organizational performance/ Fatimah Ahmad Bahsir and Masitah Ahmad
title_sort impact of big data analytics on organizational performance/ fatimah ahmad bahsir and masitah ahmad
topic Electronic Computers. Computer Science
Information storage and retrieval systems
url https://ir.uitm.edu.my/id/eprint/65516/1/65516.pdf
https://ir.uitm.edu.my/id/eprint/65516/
https://ijikm.uitm.edu.my/
url_provider http://ir.uitm.edu.my/